This video takes an analytical and humorous stab at the plethora of “pro-feminist” advertising that followed the emergence of the “new woman” and the increasing presence of women in the workforce during the 1990s. Conventional television genres are appropriated to show how the language and sentiments of feminism have been exploited by the advertising of an industry which cares little for the rights of its own female workers.

Unfortunately the movie Sisterhood™: Hyping the Female Market is not yet available on Netflix. Follow us on Facebook to see when Sisterhood™: Hyping the Female Market becomes available on Netflix!