Violencia Rivas, one of the characters created by Diego Capusotto and Pedro Saborido for their television program Peter Capusotto and their videos, reflects on the world of entertainment, while other characters of the same origin appear as examples of the different edges of the subject. Together they draw a satire on entertainment as a concept and industry, starting with "three-dimensional cinema", and analyzing with "practical" examples how the media, advertising, the Internet, and social networks are shaping a being alienated and docile, to thus form an anesthetized and consumerist society.

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